Tip: click any chart to enlarge it. Labels mark each chart's latest, high, and low weeks.
LWk vs LY
TY promo week
Always the 52 weeks ending at the To week, whatever the period. Bars are this year; the shaded area is the same week last year.
$ sales vs ARP
Bars: net sales. Line: average retail price (right axis).
Unit sales vs ARP
Bars: units. Line: average retail price (right axis).
Units returned
Bars: units returned each week.
POD count
Bars: PODs (store-SKU combinations) with a sale each week.
Units/POD/Week vs ARP
Bars: units per POD (store-SKU) per week, using the L13 POD count. Line: average retail price (right axis).
$/POD/Week vs ARP
Bars: net $ per POD (store-SKU) per week, using the L13 POD count. Line: average retail price (right axis).
Weekly unit sales vs LY
Bars: units TY and LY. Line: % change in units (right axis).
$ sales by item
Weekly net sales for each SKU.
SKU scorecard vs last year
Velocity by SKU
Each chart is one SKU. Bars are this year (gold = TY promo week), dotted line is last year. Each week divides by distinct stores that sold the SKU in the 13 weeks ending that week, so one slow week doesn't spike velocity. LY is hidden for weeks when fewer than 25 stores sold the SKU last year, and peak callouts skip weeks with fewer than 25 stores, so launch periods don't distort the picture.
Stores scanning by region and SKU
Distinct stores with at least one sale in the period.
Baseline dollars vs actual
Bars: weekly net $ (gold = promoted week). Line: baseline $, the average net $ of the last 8 non-promoted weeks as of each week.
ARP vs year ago
Average retail price each week, this year vs the same week a year ago. Shaded weeks are promoted.
Promoted weeks come from Aneto's WFM promo calendar. Any week containing a promo day counts as promoted and is left out of baseline. Item-specific promos count only when a promoted item is selected.
ARP by item and region
Last week in the selected range. Darker cells are higher prices. Click any price for store-level detail.
Online share of sales
In-store vs online by week
Bars: net sales by channel. Line: online share (right axis).